Moo Moo Mr. Cow
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In keeping with the Mexican food theme, below I have pasted my recent plea to Moe’s Southwest Grill to reconsider its eradication of their Moo Moo Mr. Cow menu option. You get a little burrito, chips, a cookie and a drink for just under $5.
It has been weeks, and I still haven’t heard back from Moe’s customer service department. Pretty disappointing.
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Hi Moe’s, I’m frustrated with your restaurants and the way you’re handling your business.
While in college in Gainesville, FL I went to Moes ALL the time for the Moo Moo Mr. Cow. I’m worried that the Moo seems to be endangered. I am unable to attend Moe’s anymore since Chicago doesn’t have one, but when I encounter a Moe’s while traveling, I have been rebuffed with the same response “We don’t sell the Moo anymore.”
The way I see it, the Moo is your cash cow.
While I assume the Moo was originally conceived as your “kids meal” offering, it is just the right amount of food for almost any hungry adult (and more than enough for a child). The rest of your menu features football sized burritos that dwarf even the most pig-headed burger chain’s “Supersize Me” entrees.
A burrito. Chips. Cookie. And a drink. That’s all I ask. Charge more if you must. I understand the profit on that package is probably considerably less, but I was hooked. From the time I entered and you greeted me with a boisterous “Welcome to Moes” to the time I finished the last bite of chocolate chip cookie feeling pleasantly full - you earned your spot as my favorite fast food. Now I feel estranged and empty.
The Moo is your ageless Happy Meal. It is the total Moe’s experience wrapped up in a little bag. It isn’t daunting in size and laborious in consumption as your other burritos are but instead a delight to hop from each of the various tastes and textures.
Yes. I’ve given this some thought. I wouldn’t have if I didn’t care about your franchise and want you to succeed. Please reconsider your menu, know your fan base better, and free the Moo.